3 SEPTEMBER 2014
Watch maker Citizen Watch Company of America has extended a long-standing partnership with the US Open tennis grand slam.
The deal – agreed with the US Tennis Association (USTA), which operates the event – will begin in 2015 and run for at least four years, until the 2018 edition of the tournament.
Under the new agreement, Citizen will benefit from expanded brand visibility throughout the USTA Billie Jean King National Tennis Center grounds and an enhanced presence on US Open digital platforms, while continuing to serve as the tournament’s exclusive timekeeper.
Citizen will also become the official timekeeper of the Emirates Airline US Open Series and will have a presence at all of the series’ tournaments in the US.
“Citizen has been a valued partner of the US Open since 1993 and we are delighted that they will be on board through this next transformation of the National Tennis Center,” USTA chief revenue officer Lew Sherr said. “We are also excited to expand Citizen’s integration with other USTA platforms and initiatives such as the Emirates Airline US Open Series and the new Home of American Tennis in Orlando.”